Ways to Market Your App & Best Marketing Platforms to Use in 2023 & Beyond
April 13, 2023
We live in the competitive digital era where everyone relies on mobile apps for almost everything, be it- online shopping, grocery purchase, medicine, flight booking, etc.
As the demand increases, new apps are being launched in the Apple App Store as well as the Google Play store, leading to tough competition in the app market.
Before wasting further time, let us discover some of the best ways to market your app and how to plan a budget for mobile app marketing for immense results in no time.
7 Effective Ways to Promote Your Mobile App
When you are looking for services related to Mobile App Marketing Columbus Ohio, you must be aware of some of the best marketing tips that will not just help your business to boost the app’s visibility but also increase the number of app downloads.
1. Increase App Visibility with ASO
ASO, also known as App Store Optimization for mobile apps is somewhat similar to SEO for websites.
As the app market is growing rapidly, ASO serves as the best app marketing strategy in helping your app become more discoverable and reach the target audience on App Store and Google Play.
Some benefits of ASO are enhanced visibility, a rise in organic downloads, the reach of relevant users, reduce customer acquisition costs and an increase in revenue.
Some main aspects related to the ASO app marketing approach are app name, keywords, app description, screenshots & videos, app ratings, user reviews, etc.
2. Target Specific Customers with Social Media Advertising
Social Media is one of the most helpful ways for mobile app marketing strategy enabling businesses to target potential users having specific interests and demographics.
The most important aspect is to know your target audience and do market research to make sure that they are the ones who will see & click on ads, which will reduce marketing costs & boost downloads.
Two common ways are organic and paid advertising campaigns. Organic means having a presence on social media channels like Facebook, Twitter, Instagram, etc. where your business can target an audience & connect through relevant SM posts.
The paid campaign combines social media efforts with paid ad campaigns increasing visibility in a shorter time and running ads using user segmentation abilities to increase more customer base.
3. Use PRs and Guest Posting
Another way is to make use of press releases and guest posting to help market your app’s launch and create excitement around it.
Press releases including interviews with relevant media/tech bloggers and blogging can help in building an audience.
However, guest posting ensures that you post a variety of interesting blogs related to the target audience’s niche.
Target audiences are more likely to download your app after reading the blog but self-promotion should not only be the main motive.
Keep the focus on writing a blog that has a mention of your app in the finale.
4. Create a Landing Page & Focal Point for Marketing
Having a website for your business helps not just in promotion of the app but also provides several benefits such as legitimacy (if your app has a website, it helps in gaining the trust of new users), non-stop online presence where any customers can find information about the app, boost organic visibility and lower advertising costs.
Even if you don’t plan to build a full-fledged website, you can just go with a pre-launch landing page for the app with interactive content like a video that explains the app, which can be also placed in the app store or social media platforms.
Market your app free of cost using a website.
Read more: Mobile App Marketing: Common Challenges and Solutions to Gain Customers in 2023
5. Invest in Influencers to Get More Audience
Focus on building connections in the tech world within your niche by reaching out to any industry-specific influencers who would be interested to review your app.
Another way to promote your app is through their blogs and social media channels where they can share reviews and recommendations to target unexplored potential users.
Approach them in a professional way where they can showcase your app and encourage their audience or followers to try the app by clicking on the link or app landing page.
Ensure that your webpage contains all the information about your app that any new user might be looking for.
6. Boost App Exposure with Content Marketing
The next way to market your app is through content marketing which aims to increase app exposure among your target audience.
For this, the main motive is to create high-quality content that aligns with your audience like information, engaging, and something that adds value to the readers.
The right content marketing services by a reliable Android or iPhone Mobile App Development Services Company can help to encourage the audience to download your business app and provide information about what benefits it will provide.
Additionally, optimize content for search engines using relevant keywords to help it rank better in SERPs.
7. Make Use of Limited-Time Promotional Campaigns
Another way to market your app is by using limited-time promotional campaigns to build a sense of urgency, thereby increasing app downloads and engagement.
Some of the effective tips are to set a clear start and end date and offer lucrative discounts like a free trial, benefits, etc. to encourage downloads.
Additional ways are to use messages that create urgency like Now or Never offer, Limited Time benefits, etc., and follow up with users that downloaded your app using personalized messages.
The best thing about using time-limited promotional campaigns is that they can create excitement around the app.
Best Marketing Platforms That You Can Try
Online platforms are gaining huge popularity as they offer a wide range of app marketing and performance-tracking services for apps in different verticals.
With the growing demand for healthcare and Fintech apps, it comes as no surprise that businesses in these sectors are using app marketing for Fintech apps, real estate, on-demand delivery, education, social media, as well as healthcare.
Listed below are some of the top app marketing platforms that are suitable for any business niche and size-
1. Belatist
This app marketing platform works best for startups and small businesses that aim to get noticed in this competitive business era.
It does so using its best features like displaying apps in trending/daily columns, an easy one-click submit startup option, a regional overview of mobile apps, daily digest newsletters, etc.
2. MixPanel
This visitor analytics tracking platform helps to create audience segments by following their behavior, which is great for marketing consumer tech like mobile apps.
It offers actionable insights that help to send push notifications, emails, and in-app messages to target specific user segments.
Additionally, it can create customizable segments based on in-app behavior patterns.
3. Product Hunt
This platform is best for sharing and discovering new apps, which is why it is used by several developers and startups.
It helps to send daily emails on top tech products to subscribers, featured apps collection, and also has a product hunt radio with expert podcasts on how to market & sell app products.
4. Firebase
This marketing platform helps to retarget and send push notifications helping businesses to reach potential target audiences.
Since it is a Google service, Firebase is preferred for marketing Android apps that help the app to grow.
They have functionalities such as sending push notifications, customized in-app content, ads for retargeted user segments, etc.
Read more: How Custom Mobile Apps Can Improve Sales Performance for Enterprises?
Final Takeaways
As we are now aware of the importance of the right marketing tactics in boosting the presence of your mobile app and increasing your customer base, its high app developers and marketing professionals keep the focus on marketing efforts very seriously to beat the competition.
After going through the blog, it is quite clear that optimizing apps for app stores with keywords, descriptions, images, app names, etc. is essential along with regular blogging and influencer marketing to generate industry authority.
Before you hire experts from the Top Android iOS Mobile App Development Services Company in Texas, research the competition’s successes and failures and take time to plan marketing tactics before app release.
Ensure that the developers and marketing professionals you work with are well-aware of marketing services that provide immense benefits such as higher app visibility, greater visibility to find the right app users, boost revenue, increase in user retention, etc.