Top Subscription Loyalty Programs in the Food & Beverage Industry and the Reasons They Stand Out
November 3, 2023
Who doesn’t like a free coffee or a discount on their next order? We bet every customer does!
Subscription loyalty programs are not something new to the food and beverage industry. Brands are constantly trying to get repeat orders and new customers through these subscription loyalty programs. This old yet still effective method of keeping customers does the work every single time. Try this: Reward your next customer with some reward points or offer a free treat on their next order. Chances are they will order again.
In fact, a study proves that 75% of consumers prefer food brands that offer loyalty programs. As we move forward, we will discover the top subscription loyalty programs in the food and beverage industry that are bending the curve right and the common elements that add to their success.
Let’s find out!
HelloFresh- They Get Customers Every Time
3 meals of veggies and meat for 2 people per week at only $9.99 per meal!
You get this offer when you personalize your plan on HelloFresh’s website. It is certainly a tempting deal for anyone. HelloFresh offers a subscription-based meal kit delivery service. Their customer retention game is strong as they offer meal plans for pre-portioned ingredients and recipes. These ingredients are delivered to consumers’ doorsteps, and they can prepare their meals as per the recipes provided.
HelloFresh runs on a subscription model where it commits to delivering meals regularly. This fosters a sense of loyalty and commitment and ensures repeat business. Another winning feature of their subscription loyalty program is the loyalty discounts. There’s no way a new customer won’t like reduced prices for the first few weeks or good discounts on back-to-back orders.
Another cherry on top is their referral program, which encourages their consumers to refer their service to their friends and families. Their customers can get up to $40 in credit when their friend signs up using their personal code. No doubt, they are acing their subscription loyalty program.
Also Read: Best Approaches to Keep Your Loyalty Program Attentive
Blue Bottle Coffee: They Always Ship Free
A subscription to this specialty coffee starts at just $25!
As a coffee lover, imagine getting a subscription to your favorite coffee with the flexibility of canceling the shipment at any time. Blue Bottle Coffee does that for you. Blue Bottle Coffee is a specialty coffee company known for its premium coffee, authentic taste, and ethical sourcing. When a customer subscribes to their subscription loyalty program, they get freshly roasted coffee beans or ground coffee delivered to their doorstep at intervals they like.
Their customization is their strong foot. You can see how they allow their subscribers to change the schedule of their coffee delivery with just one click. The customers can skip, change, cancel, or pause their shipments at their convenience. With that subscription feature, they have resolved customers’ one of the biggest pain points. They aren’t stuck in a plan and will only pay for what they have ordered. Another hero feature of the Blue Bottle Coffee subscription model is that they deliver for free every time.
There are no shipping charges. If their customer likes their coffee and wants to devour it at the month-end, they don’t have to worry about extra shipping charges. Besides, their refer-to-a-friend program is a luring choice for both parties. When their new customer uses a referral link from a friend, they get $10 off on their first coffee and the referrer gets a $10 credit.
Tea Runners: They Allow You to Change Your Mind
You can get your customized tea box every month for just $26.
A tea lover will go for this subscription plan if they know the tea will taste as good as Tea Runners. This specialty tea subscription company offers handpicked loose-leaf tea with tempting subscription options. The company curates its tea selections to feature unique and high-quality teas from different tea-producing regions. Each box typically opens with a diverse range of teas to introduce subscribers to various flavor profiles.
What truly stands out is the customization they offer. While making their unique box, the customers can select their preferred tea type and opt for caffeine-free options. They can schedule the delivery of their tea box on a monthly, bi-monthly or tri-monthly basis. Guess what? Their customers will never run out of their favorite tea.
On top of that, there is a gift subscription choice that allows customers to gift the tea subscription to friends and family subscription to friends and family.
Now that we have studied these three brands and their unique subscription loyalty programs, there must be something common that is working for them all.
Also Read: A New Way to Score More: Under Armour Launches New Loyalty Program UA Rewards
The Common Ground for Success
They might have distinct services and separate offerings, but they have struck the chord right when it comes to rolling out subscription plans to customers’ liking. Here are the common elements that helped these brands become successful.
- Flexibility: The ease of starting a subscription and stopping it is common in all the models discussed. These brands have addressed one of the biggest pain points for customers through this feature.
- Referral Benefits: There are apparent pocket-friendly benefits of referring their services to friends and family. This has worked as an excellent strategy for attracting new customers and keeping old ones.
- Customization: They deliver what their customers want. There are no unnecessary add-ons to a subscription plan. The advanced customization options make these subscription programs highly desirable.
How can Clavax Help your Food & Beverage Brand?
Whether you want to roll out a restaurant loyalty program online or a lucrative subscription loyalty program, you need a trustworthy software solution that can simplify your loyalty strategy. For your customers to experience innovation and ease, we deliver seamless loyalty software solutions tailored to your unique needs. Need more clarity on how we can help you? Talk to our experts and get started.