Strategies To Make Your Business Mobile App Updated and Relevant for Customers
September 6, 2024
With billions of smartphone users across the world, it is evident that the growth of mobile apps is becoming higher every year. There is an app for almost everything, which helps simplify people’s lives- whether it’s for online shopping, booking tickets, grocery shopping, and many more. The use of mobile apps for business has been increasing tremendously as customers today show more preference for using mobile apps rather than websites.
Another global survey shows that 78% of buyers regularly use retailers’ mobile apps for making purchases. However, having a basic mobile app is not enough to make your business grow. That is why you need to ensure that you incorporate robust features related to app security, personalization, speed, performance and customer service capabilities. Successful businesses are the ones that keep their apps fresh and relevant to their target audience.
Before you hire experts from the leading app development company, let’s find out how you can keep your mobile apps up-to-date and appealing to customers, while achieving an optimal return on investment.
Here’s what experts from the Forbes Technology Council have to say about the importance of keeping apps relevant and fresh-
1. Focus on the Continuous Delivery Cycle
Ensure that you implement a continuous delivery cycle for your business app to avoid making releases a major effort and overwhelming for users. Rather than going for updates every one or two years, focusing on small changes that bring in minor features will keep users engaged for a long time and make them feel like the app is evolving with them. Additionally, this will also make it easier to pivot if you keep a proper plan for upcoming releases.
2. Consider App as a Product
The key strategy is to view the mobile app as a product that needs to be updated and remain relevant as the business expands its offerings. To drive innovation and success, business owners must consider the app as a product, which involves creating a user-centric product roadmap to determine how new features are incorporated or existing ones are modified. By approaching the app with a well-planned roadmap that focuses on user needs, updating the app becomes a consistent process rather than a daunting task.
3. Stay Updated on Security Issues/Bugs
Another important strategy is to ensure that you keep the app fresh and relevant by keeping more focus on security and the user experience. Regularly review the app to see if it needs any security fixes and enhance the experience of users. Take time to gather user feedback from app reviews and see how they use the app. Making use of automated tools can help report bugs to the admin for quick fixes.
4. More Emphasis on Human-Centred UX
One way to keep your mobile app fresh is to focus on human-centred UX design and continuous user research. This can be done by engaging regularly with app users with the help of different means such as surveys, interviews, and usability testing to gather valuable insights into their changing needs and preferences. As UX plays a huge role, businesses can create engaging apps that meet user expectations and remain relevant in the changing digital landscape.
5. Detailed Attention to User Journey
Focus on detailed attention in the user experience if you want your business to keep the mobile app fresh and relevant. By making the user journey seamless & efficient, you can minimize the interactions that are needed to access any information or perform actions. Ensure that you give more emphasis on UI and UX improvements based on user feedback to app the app user-friendly and gain a competitive edge.
6. Focus on Inclusivity & Accessibility
Another thing that must be kept in mind before taking the help of a trusted Android and iOS app development company is to make the app usable by a wide range of target audiences with diverse abilities by integrating advanced features like voice-over support, high-contrast modes, adjustable text sizes, etc. This will not only help increase the user base but also meet the growing industry standards and user expectations. Creating an inclusive app will make users believe that it is personalized for their specific needs.
7. Make Use of Real-Time Analytics
Tap into the power of real-time analytics to learn how the app is being used by most of the users and figure out the areas that you must update in the upcoming releases. This will help in giving an idea about what users look for while using your app and how you can integrate the best functionalities to make their user experience more engaging. Making use of in-app feedback mechanisms can also help in gathering their feedback to update the app.
8. Cater to Changing User Needs
While updating the app, it is crucial to keep in mind the technological advancements, security patches as well as user expectations. Keeping up with changing user preferences will ensure that the app is maintained properly, building long-term trust and loyalty. Stay updated with market trends of other competitor apps to add new features and help your business gain a competitive advantage.
9. Incorporate GenAI
Another trend that can keep your mobile app fresh is to make use of generative AI that can help to create a conversational interface aligned with the users’ needs. This will act as a personal virtual assistant that can help answer queries more effectively and even offer personalised recommendations. Additionally, you can respond to trends and user feedback to keep the app dynamic and more engaging.
Final Thoughts
In the end, keeping your mobile apps updated and relevant to evolving customer needs and market trends is a must neglecting to update your mobile app can lead to a huge decline in user engagement and satisfaction. Updates in mobile apps are essential to deliver a seamless customer experience by keeping all the bugs and errors to a minimum.
Suppose you are planning to update your existing mobile app or build a new one from scratch. In that case, Clavax is a reliable iOS and Android app development company that enables businesses to create customized mobile apps aligned with robust features to boost customer engagement. Connect with our mobile app development experts to effortlessly turn your app idea into a tangible business outcome!