A New Way to Score More: Under Armour Launches
New Loyalty Program UA Rewards
August 25, 2023
Today, almost every brand is launching retail loyalty programs for its customers. Loyalty programs are a way to encourage shoppers by offering incentives like special discounts or sales, or free goods or services. Brand like- Under Armour is seeking to match the loyalty program success of its top competitors Nike and Adidas. Under Armour is offering better and enhanced shopping experience and rewards that are valued by athletes to create long-term loyalty and engagement.
Under Armour UA Rewards Loyalty Program
Under Armour announced the launch of its first-ever loyalty program “UA Rewards” for US-based customers of above 16 years and older. Customers can enroll for the program for free on Under Armour’s website or digital apps and platforms. Under Armour debuts loyalty program is a diverse loyalty program that offering value to consumers, wellness content, and celebrity athlete experiences exclusive to its customers.
Under Armour debuts loyalty programs that allow members to earn points through purchases, product reviews, and challenges on the MapMyRun app. They have early access to new products and collections as well as resources. Customers can redeem their rewards for exclusive items and can also donate to charitable organizations by using their points.
Features of Under Amour Loyalty Reward Program
Earn Points for Activities: Members can earn points by participating in various fitness activities and tracking them through the MapMyFitness app. Activities like walking, running, cycling, and other exercises can contribute to earning points. Customers will earn 5 points on every $1 spent and then head to your UA Rewards Locker to redeem.
Redeemable Rewards: Accumulated points can be redeemed for rewards such as discounts on Under Armour merchandise, exclusive products, and other offerings from the brand’s catalog. For 625 points you can get a $5 off reward to use in-store or online.
Access to Exclusive Content: Under Armour’s retail loyalty software solution delivers access to exclusive content, training plans, workout routines, and health and fitness tips curated by Under Armour’s team of experts.
Community Engagement: The program fosters a sense of community by connecting users with other athletes and fitness enthusiasts. Members can participate in challenges, events, and competitions, which can provide motivation and encouragement to maintain an active lifestyle.
Personalized Recommendations: The program might offer personalized recommendations for workouts, nutrition, and other aspects of health and wellness based on users’ activity data.
Special Promotions and Discounts: Members can benefit through Under Amour enterprise loyalty management software to receive special discounts, early access to sales, and promotions on Under Armour products, allowing them to save money on their purchases.
Birthday Rewards: Some loyalty programs offer members special rewards or discounts on their birthdays to celebrate and show appreciation. They will also earn double the points on their first purchase during their birthday month.
Exclusive Meet to Basketball Legend: Customers who are enrolled in UA Rewards by August 2, 2023, will be sponsored to meet with 4x Champion Stephen Curry and other rewards from the Under Amour loyalty programs offering.
Also Read: AI in Retail: Smarter Customers Experience and Boosting Sales for Retail CMOs
How Much Does It Cost to Build Enterprise Loyalty Management Software Like Under Amour?
The cost of building retail loyalty software solution like Under Armour will cost around $25,000 to $40,000. However, we can also build a custom enterprise loyalty program like Under Amour that would depend on a variety of factors, including the features and complexity of the software, the development approach, the technology stack chosen, the size of the development team, and the geographical location of the development team.
Developing enterprise loyalty management software is a significant undertaking and can involve various expenses.
How Much Time Does It Take to Create a Retail Loyalty Software Solution?
It takes around 5 days to 10 days to create a retail loyalty software solution from scratch for your brand. Depending upon the several factors we have discussed earlier, the time may vary depending upon app requirement and app complexity. If you are not sure how much time it will take your app idea to transform into robust software, then it is worth booking a free consultation slot with our experts to determine the final estimations based on the following :-
- The features and functionalities of the software
- The complexity of the software
- Choice of Operating Platform
- The technology required for software development
- UI and UX designing and testing
Also Read: Retail Brand Partnership: A Collaboration for Building Better Customers Loyalty
How Clavax Can Help in Building a Retail Loyalty Software Solution Like Under Amour?
In this competitive business environment, delivering a better shopping experience is a way to connect with your potential customers more than ever. It builds a better way to engage customers with your brand and make them more loyal so that they can keep shopping again and again. Clavax is the best custom enterprise loyalty management software development company in the USA.
We are helping brands, corporates, and organizations to engage and retain more customers than ever with the enterprise-grade loyalty programs and custom retail loyalty solutions.