Major eCommerce Trends That Are Dominating 2018
The world of eCommerce is evolving every year & brands are carefully looking forward to new strategies. As per the study by Big Commerce, 51% Americans prefer to shop online & only 56% of online business has a physical presence. Additionally, the revenues of eCommerce are expected to reach up to $460 billion or more in the coming year, as brands embrace the power of new technologies like voice search & omnichannel strategies. Today, customers are more concerned with better user experience & price than ever before, which is why it will be harder to win & easier to lose them if new trends are being avoided. Every eCommerce Web Development Company must follow the current trends & technologies to stay ahead. Here are some of the trends that are dominating 2018:
Voice Search & Purchases
As smartphone comes with voice assistants that enable users to search & act online just by speaking, it is helping users to research better shopping options before making a final purchase. Around 40% of millennials are reported to use voice assistants while buying online and it is expected to increase by 2020.
Omni-platform & Omni-device
Having a presence on multiple channels is not just enough in 2018 as many online platforms & devices need to be integrated with each other. About 85% of online shoppers start a purchase on a device and complete it on another, as stated by Google. Providing seamless UI experiences from one platform to another is a must to connect multichannel shoppers.
Rise of Video Content
Video content is one of the most attractive channels used by business for customer interaction. It helps in increasing conversion & understanding of the products. Statistics found that video marketing boost click-through rates by 200-300% & increase purchase intent by 97%. Engage your users with right video content & boost the sales growth.
More Fulfilment Options
With rising competition in the market today, brands that deliver the order fast will win over the competitors. The main key is how fast you can ship the order after being placed by the user. Business must be able to offer speedy shipping options like next day or even same day delivery, as it adds a ‘wow factor’ enhancing overall customer experience.
Many social channels are making use of new ways to integrate AR technology into their platforms & AR/VR market is expected to hit $150 billion in Revenue by 2020. 40% of buyers are willing to pay more for the product if they could experience it through AR. Take help from AR experts & let your users experience a whole new world of reality with absolute perfection.
Chatbots & Messenger Apps
Another eCommerce trend that will play a larger role in 2018 is chatbots that have the ability to provide instant communication with users on a 24/7 basis. Chatbots that function through messenger apps like Facebook will be most preferred one as more than 1.2 billion people are active. It will not only simplify customer service requests but also cut down staffing expenses.
Though we can’t truly predict the future of eCommerce trends, the above trends will have a huge impact on business & its growth. Organizations need to be aware of these latest trends to connect with customers & drive more sales. The eCommerce is not optional anymore and plays an important part in all the businesses. For more information about eCommerce trends that are dominating 2018, contact the best Ecommerce Website Development Company & capture the growing online presence.