Best Real Estate Marketing Ideas to Gain More Customers
in 2023 & Beyond
September 27, 2023
Competition in the real estate market of the United States is high with many real estate professionals struggling to make their place & gain more clients. Going online with a mobile app or a website is not enough with a proper marketing approach. To help you reach your target audience more effectively and stand out in the competitive real estate market, you need smart marketing efforts.
In this blog, we have shortlisted some of the most reliable Real Estate Marketing Ideas that can take your business to new heights of success helping you gain more and more customers for positive business outcomes.
Main Marketing Channels to Keep in Mind for Your Real Estate Business Growth
The study by the National Association of Realtors (NAR) states that 92% of home buyers use the Internet to begin their house-hunting process, which means real estate agents must have an active online presence. However, your business must be active and engaging using the right marketing tactics to ensure that you don’t miss out and make an impact in the competitive world.
Listed below are some of the main marketing channels that you must focus on to fulfil your business goals before you hire experts from the trusted Real Estate Platform for Brokers-
Start Free Real Estate Website
SEO Marketing
Search Engine Optimization plays a huge role in helping potential clients find you online with effective search results. Here are some tips to help you with the SEO marketing-
1. Develop a real estate website
Building a website with regular property listings that give your brand a unique identity is required as it is going to be the hub for all online marketing efforts.
2. Use Content to Meet Target Audience Needs
Make use of valuable content on your website to build a good search ranking. Because higher the ranking in search results, the higher the chance to connect with potential clients.
3. Have Your Google Business Profile
Ensure that you capitalize on Google Business Profile, as it is an important marketing collateral and ask for online reviews from your happy clients to build trust among new prospective clients.
4. Listing on Popular Sites
To gain the attention of your target audience on your property listings, you can list them on popular real estate sites such as Realtor.com, Zillow, etc.
5. Go for Mobile Optimization
Make sure that your website works best on both desktop and mobile using mobile optimization because clunky property listings can be disappointing for customers using your site on the phone.
Also Read: Future-Proofing Real Estate: How Blockchain Technology is Changing the Game
Content Marketing
Knowing what kind of content should be created and posted on the site is important to help in meeting the marketing goals effectively.
1. Build Relevant Content
Make use of blog posts & web content that are relevant to your potential clients to gain their trust and choose your business when they want to buy or sell a home.
2. Share your Expertise
Showcase whatever you know about the real estate market knowledge and expertise in your content to boost your network & gain more genuine leads for faster closures.
3. Share About Neighborhood
Home buyers look for information about the desired areas that they consider moving to, which is why, it is crucial to create helpful neighbourhood guides and give every detail they need in your content.
Advertising
Moving ahead of traditional newspaper pullouts, advertising has changed a lot over time. Here are some of the ways of using ads in your marketing budget-
1. Run Well-Planned Social Media Network Ads
Gain the attention of qualified leads using PPC ads i.e., Pay Per Click. Take the help of Ad networks like Facebook, Instagram, and Google that use different data points about users and put ads in front of the right audience at the right time.
2. Ads Re-Targeting
Successful retargeting campaigns help your business connect with one-time website visitors by making them see your ad pop up in their Facebook feed or YouTube banner ad, encouraging them to come back to your brand.
3. Dedicated Landing Pages
Another tool to segment your messaging is through dedicated landing pages where you create an ad campaign specially targeted to the commercial market and redirect it to a dedicated landing page that talks directly to that particular customer without confusing others.
4. Geo-targeting
You can also run PPC ads targeted at potential clients in a specific location, helping you sell properties to customers who are looking for the same in the specific area with ads that show up only to them.
Social Media Marketing
Ever since the evolution of online real estate solutions, more than 95% of home buyers rely on the Internet and social media is playing a great role in the real estate sales process. A report by The Close states that 30% of realtors at least do one transaction for real estate sales using social media.
1. Post on social media Regularly
Ensuring consistency is the key to building a sense of personality for your brand. Choose a social media channel that most of your customers are using and post frequently to connect with them better.
2. Stay Engaged with Customers
Make use of social media to engage with your target audience where you are not just posting but interacting with them via comments, DMs, etc. to keep the conversation going.
3. Use Appropriate Hashtags
Hashtags help to categorize groups of social media posts where any user clicking on a specific hashtag will give similar or related content posted by other users on social media. To boost the engagement in your post, make sure that you use the relevant hashtags.
Also Read: How CRM Software Solution Ease Your Real Estate Business Management?
Final Takeaways
Winning genuine leads and getting more closures is what every real estate professional dreams of. If you are also struggling to gain a competitive edge in the crowded real estate market, you can take ideas from the bunch of real estate marketing ideas that can help you achieve immense success with a higher number of qualified leads in no time.
Clavax can be the right technology partner if you are looking for a reliable Online Auction Platform for Realtors that has a team of skilled professionals having expertise in working for top real estate clients across the world. Whether you need to boost your real estate business presence with a website/app or plan to implement better real estate marketing ideas, connect with our experts today!