All You Need to Know About Building an OTT App Like Stan
October 11, 2024
With increasing dependence on technology, people rely on apps for almost everything, whether shopping, entertainment, booking flights, or anything else. The rise of the Over-the-Top (OTT) apps has grown tremendously over the years, especially after the pandemic. They are becoming a necessary facet of modern entertainment and give traditional television a new and flexible way that enables viewers to watch anything, anytime!
The increasing number of OTT apps clearly shows advancements in connectivity and the growing demand for personalized user experiences. Renowned platforms like Stan have emerged as vital players, which offer a wide library of movies, TV shows, and customized content that are more aligned to specific user preferences and tastes.
In this blog, we will learn about the increasing trend of OTT apps with growing demand for personalized experiences and how you can build a successful OTT app like Stan by hiring the right app development company.
Understanding What Makes Stan App Successful
Stan is a renowned Australian OTT platform that offers a diverse array of content and has successfully captured a broad audience. With more than an annual revenue of $100 Mn to $200 Mn, Stan app continues to grow its customer base every year. The best thing about Stan is that it offers new TV series, super-hit movies, Stan Originals, and a wide range of kids’ entertainment, which is updated daily to deliver fresh content for every user’s preferences.
Additionally, the Stan app is committed to delivering ad-free streaming with no lock-in contracts, which further increases its appeal and offers a seamless entertainment experience to users. Stan app comes with a sleek UI/UX design making it more visually appealing for users. From smooth navigation, faster load times, and seamless content streaming to persnalized recommendations, the Stan app enables users to find any content easily.
Features to Add While Building OTT App like Stan
The key features of Stan App include video streaming, personalized recommendations, subscription management, offline viewing, cross-platform compatibility, and more. Considering these features in mind, the average cost to create an app like Stan would be around $40k to $250k. However, the final app development cost may vary based on project needs and development approach.
In this section, we will learn about the main features that must be added to the Stan app, which will help to address unique user requirements.
Features Related to User Panel
- Register Users
Ensure that your OTT app offers a seamless sign-up process and allows users to register through email or social media accounts.
- Browse Content
The most important feature is to provide users with a rich library of content through easy search and browsing functionalities based on filters like genre, interests, etc.
- Video Playback
Make sure that you add a video playback feature, which enables users to enjoy content seamlessly with high-quality streaming.
- Favorites & Watchlist
Allow your OTT app users to create a watchlist and manage their content for later viewing, like their favorite shows or movies, which will provide easy access.
- Manage Subscription
This feature helps users to learn about their subscription details, where they can upgrade or downgrade their plans as per your requirements.
- User Feedback
Add a feature in your OTT app that will help your users rate and review the content they are watching from your app to boost encouragement and improve the app.
- Smart Notifications
Another important feature is to receive notifications for new content releases, updates, and promotions, which will ensure personalized user experiences.
- Watch History
One feature of the Stan app is watch history, where users get to track their previously viewed content easily and resume watching where they left off for a seamless viewing experience.
- Parental Control
Another great feature of the Stan app is parental controls functionality which enables users to set restrictions on content accessibility for children to promote a safe viewing environment.
Features Related to Admin Panel
- Manage Users
One of the most essential features of the OTT app is user management, which enables administrators to take control of user registrations and profile updates. This app also helps admins track user activities and manage access levels.
- Manage Content
The content management capability helps admins to upload, add, and categorize video & content seamlessly. This feature is best for smart content organization based on genres and series.
- Analytics
Another important feature that must be added to your OTT app is analytics and reporting functionality for making informed decisions. This helps by enabling admins to monitor and track metrics like user engagement, watch time, and demographic insights.
- Payment Gateway Integration
Adding payment gateway integration in your OTT app is a must to carry out financial transactions, keep track of financial activities, and allow quick processing of user payments and refunds, if any.
- Manage Feedback
One feature in the OTT app that will help manage user feedback and inquiries and resolve tickets is the support and feedback mechanism. Admins help to respond to user feedback, address concerns, and enhance the overall experience.
- Notification System
This feature helps admins send important updates to users through push notifications, which include alerts for new content, promotions, and new changes in the app, thereby increasing user engagement.
Closing Statement
As the content streaming market is growing every year, building an OTT platform like Stan can be a great choice to unlock new opportunities. However, it is crucial to keep in mind that you need more than good content to build such apps, as it demands hassle-free performance, cutting-edge technology, and user-friendly design.
If you are planning to build an OTT app like Stan, you can connect with the experts of Clavax, the reliable mobile app development company that has years of expertise in turning your app’s idea into reality. Keeping the focus on advanced technologies like AI, VR, cloud computing, and adaptive streaming capabilities, we build OTT apps that deliver immersive user experiences across all devices. Contact our trusted developers to build a successful OTT app and make your app thrive in the competitive market.