Accelerate Your Business Growth with Top Features and Trends of Magento Commerce

2018 has been an amazing and successful year of Magento. To make next year more exciting, Magento has announced version 2.3.0 to maximize productivity while adding more security features throughout the platform.

By the end of 2017, we have seen bigger advantages with the release of 2.2.2 version which created a sense of curiosity in 2018. Now with 2018, innovative ideas are expected to flourish in the upcoming year. Adobe has recently shown its intent to acquire a leading e-commerce solution, Magento for a sum of $1.06 billion. The Adobe-Magento agreement will shape the future of e-commerce. Let’s take a quick rundown on the latest Magento trends for 2019.

• Artificial Intelligence and Chatbots for Retail E-commerce

  AI is taking the world by storm, not just business processes but also revolutionizing the e-commerce platform. Using artificial intelligence, retailers can understand consumer behavior which lets them adopt the right marketing strategy to reach out to their targeted audiences.

  Chatbots is one of the reliable types of AI that is dominating Magento commerce. It is a smart software that can replace human customer service representatives and can provide 24*7 support to your business. In 2019, users can expect to see chatbots in almost all apps and websites of Magento.

• Get 3x CTR with Push Notifications on Magento

  Magento supports web push notifications with PushAlert. Any established e-commerce understands that sales require continuous interaction with the customer while keeping the existing ones happy. Push notifications are considered as a valuable tool to remind shoppers about your brand. Just like previous years, you can keep an unobstructed flow of exclusive offers, abandoned cart reminders, and new product launches to attract more customers.

• Big Data Analytics Will Play a Crucial Role

  Another trend that is expected to grow in 2019 is a smart decision making. Several organizations are investing in Big Data for real-time data manipulation to understand behavior patterns. A reliable Magento CMS Development Company combines big data with analytics which takes your business to profitable heights. Thus, utilizing technology, Magento stores can give more enriching shopping experiences.

With new functionalities, several bug fixes, and improvement in back-end efficiencies, the Magento 2.3.0 has become a leading e-commerce platform that delivers engaging customer experiences. Magento has been forging ahead with development which allows us to develop, deploy and maintain Progressive Web App storefront by combining the advantages of both native apps and websites.

Here is a list of few features of the latest version of Magento –

• Multi-Source Inventory

  The feature empowers retailers to manage the inventory directly from the admin dashboard. With this they can:
  -Manage all the inventory sources without installing third-party extensions or platforms.
  -Accelerate external ERP system by providing better import and export process
  -Improve checkout performance and eliminate re-indexing issue during peak times

• Enhanced Security

  This time all the features of Magento are geared towards generating and enhancing their customer’s trust. To minimize the possibilities of attacks, Magento has added Google ReCaptcha and Two-Factor Authentication. The Google ReCaptcha protects the website from spam where Two-Factor Authentication provides an extra layer of security of a user’s personal information which is verified through a phone call or message.

• Streamline Payments

  Merchants can streamline the risk management process and payments by integrating third-party payment gateways like PayPal and Braintree. It enables store owners to synchronize order details, prepare a report on transaction details, and keep payment balance transparent. However, this feature will be available in the first quarter of 2019.

Magento is expected to bring more new opportunities in the e-commerce industry to improve customer experiences. According to Statista, more than 25% of Ecommerce Solution Providers are leveraging Magento capabilities to build a secure, customized, flexible e-commerce website for their clients. Let’s get your project started!