Top Tech Trends to Look Out for in 2024

The year 2023 belonged to generative AI without any two thoughts. It has revolutionized global technology and business conversations. Truth be revealed, it is worth all the hype it has created in 2023. However, it was just a teaser; it will continue to rule the tech trends list in 2024 as well. Now that we have revealed the first feature of our top tech trends for 2024, there are other worthy contenders as well.   

This blog will discuss the top tech trends 2024 that every app development company offering IT consulting services must look out for. 

1. Generative AI 

Generative AI has made a remarkable entry into the tech space in 2023. Four out of five teenagers in the United Kingdom are using generative AI tools, while about two-thirds of Australians are using them for work. It has made an impact all across the globe. 

If you are not well acquainted with its concept, you have all the reasons to be afraid of artificial intelligence. However, it isn’t here to destroy the human race or take jobs. Generative AI is a branch of artificial intelligence capable of producing different types of content, i.e., text, imagery, audio, and synthetic data.   

Gen AI in 2023- A Recap  

Month	Events and Developments
Early 2023	Generative AI won photography competitions and was tested for school exams.   ChatGPT achieved a user base of 100 million.
February	Musicians used AI voice cloning for synthetic music.   Google launched chatbot Bard.   Microsoft integrated AI into Bing search.   Snapchat introduces MyAI, a ChatGPT-powered tool.
March	GPT-4, powering ChatGPT, was released with new features.   Viral image of the Pope in a Balenciaga puffer jacket.   Tech evangelists called for an AI development pause.
April	Amazon integrated generative AI tools into its products and services.  Japan ruled no copyright restrictions for training generative AI.
May	U.S. screenwriters strike, demanding a ban on AI-generated scripts.   Viral AI-generated image of the Pentagon on fire.
July	AI led religious services for the first time.
August	Zoom faced scrutiny for changes in terms of service regarding consumer data and AI.   Zoom clarified its policy and pledges not to use customer data without consent for AI training.
September	ChatGPT introduced voice and image functionalities for paid users.  Adobe integrated generative AI into applications like Illustrator and Photoshop.
December	Increased shift to “Edge AI,” with AI processes handled locally on devices.   EU announced the world’s first “AI Law.”

What to Expect? 

The year 2024 will witness evolutionary trends in generative AI. Here’s a preview.   

1. As a tech enthusiast, you can expect an increase in the bundling of existing services into generative AI. The app development companies should focus on enhancing their market share and user experience by bundling functions and making AI services more intuitive and accessible. 

1. You should expect more realism in AI-generated content. The Gen AI app development companies are focusing on diversity and inclusion. 

1. This year, there will be a heightened emphasis on transparency and media standards due to the increasing AI-generated content on news platforms. 

1. Governments worldwide will focus on developing sovereign AI capabilities through increased research and development funding, training programs, and strategic investments. 

All in all, responsible and respectful use of Gen AI will be in focus in 2014, with its benefits spreading to new domains.    

2. Phygital Convergence

When the physical world meets digital space, a redefining reality appears as Phygital convergence. We are living in an era where a simple tap on a smartphone can deliver products. Augmented reality (AR) and virtual reality (VR) ruled the tech trends in 2023. Digital technologies are redefining consumer experiences and influencing human relationships. Here’s how phygital convergence will reinvent the tech space in 2023.   

A Quick Recap 

Key Points	Details
Infrastructure Focus	Emphasis on developing infrastructure in automation, trust, data, and science.
	Businesses urged to invest in tangible infrastructure for real-world impact.
Evolution of Digital Twins	Digital twins extended beyond isolated components to cover entire systems.  Empowered businesses with granular control over manufacturing plants and supply chains.
Impact of Phygital Convergence	Phygitally, businesses used technology to enhance customer interactions and offered personalized services.  Companies like Kum & Go, Starbucks, and Amazon went exemplify transformative phygital strategies.
Kum & Go’s Digital Transformation	Enabled customers to select pump locations, use rewards, and complete gas payments through their app.  Streamlined contactless transactions at gas stations.
Starbucks’ App-driven Personalization	Starbucks leveraged its app for personalized recommendations and convenient online ordering.  Customers can effortlessly place orders, pick them up at the store, and gain rewards.
Amazon Go’s Cashier-less Stores	Set a benchmark with cashier-less stores for a fully digital shopping experience.  Utilized AI and computer vision technology for monitoring purchases and automatic payments.
Efficiency and Personalization Benefits	Phygitally empowered businesses achieve efficiency and personalization.  Dynamically adapting to consumption patterns and manufacturing capabilities.

 What to Expect?  

In 2024, the lines between physical and virtual reality will blur even further. That means the digital will become more realistic and the real will become more flexible. Here’s what you can expect from phygital convergence in 2024: 

1. Phygital convergence is expected to see a surge in the use of digital twins for real-time monitoring and process optimization in the manufacturing industry. 

1. The healthcare sector will be marked by a proliferation of remote monitoring solutions and wearable devices.   

1. There will be a surge in connected and autonomous vehicles in the automotive industry.   

1. The integration of technologies like facial recognition and location tracking will present ethical challenges in 2024.  

3. Sustainable Technology 

Saving the planet will still be a priority for businesses in 2024. Personal impact is real, and that’s why businesses are continuously working on meeting net-zero commitments. Sustainable technology allows businesses to do things in environmentally friendly ways, such as electric cars, bikes, and public transportation.   

The year 2024 will endorse a circular economy more and embrace ideas such as green cloud computing, which focuses on reductions in energy consumption, carbon emissions, and sustainable apps. 

What to Expect?   

1. There will be a surge in businesses prioritizing and achieving high percentages of renewable energy coverage. 

1. The AI integration will continue to achieve energy efficiency in data centers and other digital infrastructures.   

1. Hybrid multi-cloud solutions will be in style as enterprises refine their cloud migration strategies to enhance flexibility and efficiency. 

1. There will be continued evaluation and adaptation of cloud deployment strategies.   

1. More businesses are set to work toward achieving climate neutrality goals by 2030.   

Sustainable technology in 2024 is poised to witness substantial growth, marked by advancements in energy efficiency, cloud adoption, and collaborative efforts towards a more sustainable digital landscape.  

4. Cyber Resilience 

Cyber threats are real, and one in two businesses has fallen prey to cyberattacks in the past three years. The cost of these cyberattacks is hefty, and the only solution to control this nuisance lies with technology. Cyber resilience will remain the top priority in 2024 for every business.   

Cyber resilience is different from cyber security. It also covers defenses when circumstances are beyond control. This could mean having remote working procedures in place so that businesses can work smoothly even when staff cannot get to central locations.   

Before we discuss cyber resilience in 2024, let’s look at how a few 2023 trends performed.   

A Quick Recap  

Trend	Status in 2023
Privacy-First Approach	Strengthened data privacy regulations globally.  Major platforms like Google and Apple adopting privacy-centric models.
Global Harmonization of Regulations	Faced challenges due to diverse legal frameworks and national interests.  Initiatives like EU-US Data Privacy Framework and APEC’s Cross-Border Privacy Rules.
Passwordless Authentication	Increased adoption by major tech firms (Microsoft, Apple, Google).  Integration with zero-trust architecture and identity access management.
Supply Chain Vulnerabilities	Intensification of supply chain cyber-attacks impacting high-profile companies.  Adoption of frameworks like ISO 27001 and NIST for comprehensive security controls.
IoT Risk Landscape	Expansion of attack surface due to proliferation of IoT devices.  Regulatory efforts, such as the EU’s Cyber Resilience Act, addressing IoT vulnerabilities.
Managing the Cybersecurity Skills Gap	Creative approaches, including recruiting from adjacent fields and outsourcing.  Ongoing challenges with the persistent skills gap.

 What to Expect? 

In 2024, the cybersecurity landscape will see significant developments and challenges. Here’s what to expect: 

1. AI will emerge as a threat actor capable of executing end-to-end cyberattacks, phishing, and deepfakes. 

1. Quantum computing will emerge as a cyber threat as cybercriminals find ways to steal encrypted data. Enterprises will adopt multi-fold risk management strategies. 

1. There will be an increased focus on making businesses resilient to cyberattacks. Businesses will incorporate cyber resilience with overall resilience frameworks to address threats like ransomware. 

1. Legal frameworks will catch up with technological innovations, with examples like the NIS2 directive and the 2023 EU-wide legislation on cybersecurity requiring enterprises to enhance their cybersecurity measures and report security incidents.  

The year 2024 will see a surge in cyber threats, necessitating a comprehensive and adaptive approach to cybersecurity. The integration of AI, quantum-safe cryptography, and a focus on resilience will be key themes as organizations navigate an evolving and challenging digital landscape. 

Stay Ahead with a Pro Technology Partner 

As an emerging business trying to make sense of these upcoming trends, it is easy to get baffled and uncertain. Be it knowing the cost to create an app or the IT consulting services you need, you can feel lost about where to start. That’s why it becomes crucial to partner with a technology partner that can assist you in real-time and proactively. 

Clavax is a renowned name in the tech space for providing reliable web and app development services. As a leading IT consulting service provider, Clavax understands your requirements and which trends you must consider as a business. 

Connect with us for a detailed assessment of your tech needs and much more. 

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