How UX Audit Can Help Your Business Unlock
Immense Benefits?
November 20, 2023
With stiff competition in the market, creating a digital product that outshines your competitors can be a tough task. To make a difference, you must consider several aspects and the most important one is user experience. An appealing user experience is the key to attracting new customers towards your business website or app.
Research says around 80% of customers are likely to leave your business permanently and switch to competitors with a single poor user experience. Let’s find out how a timely UX audit from the Top Mobile App Development Company can help you revive your brand reputation and unlock higher business growth with the right user experience.
Steps To Consider for A Successful UX Audit of Your Digital Product
The UX review or audit is usually conducted by usability experts who make use of real-world and real-user feedback data collected to figure out pain points in your digital products and fix them to boost their user experience. Though UX audit won’t help to identify every single product issue like technical aspects as it’s not a detailed product QA process, it will surely be more focused on product usability.
This will help your business unlock immense benefits like better user satisfaction, higher conversion rates, better data-driven decisions, updated with new trends, higher brand reputation and more. Before you invest in the Cost to Create an App, you must know that a UX audit is also a great investment that can help your digital product focus more user-centric leading to long-term business success. Here are some of the basic steps that must be followed to ensure a good UX audit process.
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1. Make a Well-Planned UX Strategy
The first step that must be followed to ensure UX Audit success is to plan and set benchmarks by creating a checklist of things to do for the evaluation of your digital product through the UX strategy.
To do so, some initial steps must be taken i.e. understanding their product and the business type, taking interviews with the stakeholders, project managers, customer support team, etc. to find out their pain points, and business goals & collect detailed information to help conduct audit process in the right way.
Additionally, you must gather documentation related to your digital product like design a brand guideline as well as earlier UX research reports.
2. Focus on Product Understanding
After collecting all the information, it’s time to start the UX audit process by studying the product thoroughly for a better understanding of it like user needs, user journey, concept and lots more. In this step, the UX auditors will learn about the product type and keep focus on the user base and the type of business model.
After the exploration phase of the product, auditors will now come up with the user persona with a unique strategy to make every user journey more exciting and meaningful. Creating a user persona will help product stakeholders know specific users’ needs with an overall review of each user with information including the difficulties faced by them & where amendments are required.
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3. Define UX Audit Scope
The third step is to define the required timeline and milestones that must be completed through the audit process along with prioritization. Here, the auditors will analyze the product and come up with a list of focus areas like navigation, product features, how to enhance visual appearance, etc.
The scope of the UX Audit will help stakeholders know the priority features and the product parts that they must focus on. You must take help of the experts who have extensive industry experience for a reliable audit process that meets your budget and timeline perfectly.
4. Usability Heuristic Discovery
Here, we will start the heuristic evaluation to discover usability problems, unlock new opportunities, and find roadblocks in the user journey associated with your digital product, which will help prioritize optimization needs. This step involves both professional UX designers and auditors as well as users who will help to evaluate screen by screen to find any missing gaps.
However, it is important to ensure that you do not involve more than 5 users to save time and resources efforts. For better evaluation, many auditors follow Jacob’s 10 usability heuristics which are as follows-
- System status visibility
- Balance between system & real world
- Giving user control & freedom
- Maintain consistency & standards
- Easy design flow for better understanding
- Prevention of design errors
- Flexibility & Efficiency
- Minimalist design with only necessary information
- Quick recovery from errors
- Easy start guide & help to use the app
5. Visual Heuristic Evaluation
Another step is to figure out visual design factors to help optimize business-essential digital products through a UX audit report. Some of the design factors to consider are-
- Analyse the visual appealing ness of the product in terms of alignment consistency.
- Make the user’s journey on the product seamless by checking every feature & actions.
- Check color palettes in product UI design for compatibility & how they complement one another.
- Maintain consistency of alignment, color choice, design objects, etc. for visual balance & rhythm.
- Ensure that your product is designed in such a way that any user can understand it just at a single glance.
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6. Create a UX Audit Report
The last step is to create an audit report where every single finding is listed down from the product UX assessment processes. It’s important to ensure that every word choice is clear for quick understanding to product stakeholders, project managers, development team, etc.
Closing Statement
As we learn about the significance of UX audit to identify issues in your digital product’s design and user experience, making this process an important part of your development process is essential to make it a success. Going for the UX audit service is a must as it will directly impact the business ROI.
That’s why you must hire UI UX developers from a leading app development company like Clavax. We have a bunch of experts who help brands deliver specific product development offerings focused on ideal UX research, design and audit for higher user engagement. Talk to us today to get an ideal UX solution that meets all your business standards.